Influencer Marketing
AI Contract Review for Creators and Talent Agencies
Ownership, usage rights and payment, checked before you sign
ReviewPro evaluates every incoming endorsement agreement against your own positions, in minutes, inside Microsoft Word.
On this page
A brand deal arrives by email with the agreement attached, five to fifteen pages written by the brand or its marketing agency. The campaign is waiting on a signature.
The person reading it is the creator, a manager, or an agency handling the roster, not a lawyer. With the launch date set, the agreement gets read for the fee and the deliverables, and little else.
LegalSifter ReviewPro
The content is yours until the agreement moves it
Copyright in the content belongs to the person who made it. For a brand to take that ownership, the agreement has to move it, and two clauses do that work: a work-made-for-hire designation and an assignment. Both usually sit inside a paragraph headed Intellectual Property.
A brand needs a license to run the campaign, not the copyright. The scope and duration of that license, what creators call the usage rights, determine what the deal is worth.
ReviewPro evaluates each incoming agreement against your positions and returns a structured first-pass redline in minutes.
The disclosure duty belongs to both sides
The Federal Trade Commission’s Endorsement Guides require a clear and conspicuous disclosure of a material connection between an endorser and a brand. Both the brand and the creator can be held responsible when a disclosure is missing.
A brand’s agreement often assigns the whole obligation to the creator while the brand keeps approval over the content. A contract cannot change who the FTC holds responsible. It can only allocate the risk between the two parties, and ReviewPro flags a clause that puts all of it on one side.
The endorsement agreement · Creator-side review
The Influencer Marketing Contract Checklist
The brand or its agency writes the endorsement agreement. These are the terms to confirm, and the language to watch for, so you keep the ownership, the fee, and the freedom the deal was supposed to leave you.
What you own and license
Content ownership
Content you create stays your sole and exclusive property, apart from the brand’s own trademarks in it.
Watch for: “Work made for hire,” a copyright assignment, or an “all rights” grab in the ownership clause.
Usage rights
The license is limited, non-exclusive, and time-bound, with no derivative works or material edits.
Watch for: “In perpetuity,” “irrevocable,” “all media,” or a right to recut your content.
Name, image, and likeness
The brand uses your name, image, likeness, and handle only as they appear in the content.
Watch for: Your name or face carved off and used in separate ads or products.
Raw files
You keep your raw and unedited footage.
Watch for: A duty to hand over all raw files and project files for the brand to reuse.
Payment and term
Payment timing
Undisputed fees are due on a fixed, short clock, such as 30 days from invoice.
Watch for: Payment tied to the brand’s “approval,” or a Net 60 or Net 90 window on money already earned.
Pay on termination
The brand pays for work performed through the end date.
Watch for: No payment for delivered work if the brand ends the deal early.
Termination
A mutual right to end for material breach, with a cure period.
Watch for: A brand-only right to walk away, or termination that forfeits your fee.
Post-term use
After the deal ends, the brand makes no new uses of the content.
Watch for: Continued or perpetual use of your content after the term is over.
Risk and liability
Indemnity
Your indemnity is limited to content and materials you create or control.
Watch for: Indemnity for the brand’s product claims, its own conduct, or “any claim.”
Liability
Consequential damages are excluded, and no one-sided cap is imposed only on you.
Watch for: Uncapped exposure, or a monetary damages cap that applies to you alone.
Warranties
Your non-infringement promise covers only what you created.
Watch for: A warranty that your content clears the brand’s own intellectual property, product, or claims.
Force majeure
The clause excuses you, not just the brand.
Watch for: A force-majeure clause that protects the brand only.
Control and compliance
Exclusivity and blackout
No over-broad limit on your general posting or on working in the category.
Watch for: A wide blackout or long category exclusivity for the price of one deal.
Approval and takedown
The brand’s right to require correction or removal is bounded.
Watch for: Open-ended discretion over what stays on your own channels.
Assignment
The brand needs your consent to assign, with an affiliate or merger carve-out.
Watch for: A free right to assign your deal to anyone the brand chooses.
FTC disclosure
The disclosure duty tracks the law; the brand shares it and does not push it onto you.
Watch for: The entire disclosure obligation pushed onto you while the brand keeps control.
Your status
You are an independent contractor, not the brand’s employee or agent.
Watch for: Language that makes you the brand’s agent, or binds you beyond the content.
Across every deal you sign
- Governing law and venue named, not left blank.
- Publicity uses your name only as the deal allows.
- Non-disclosure agreements keep standard exceptions, with no non-compete smuggled in.
- Fee-shifting and jury-trial waivers are not aimed at you alone.
- Consulting and contractor deals carry the same ownership and payment positions.
- Platform and tool terms (end-user license agreements) do not claim rights in your content or feedback.
One creator-side playbook, across the roster
The creator-side playbook applies every position above to each endorsement agreement, whoever reviews it. Playbook Customization tunes the positions to how you or your agency work.
ReviewPro is not legal advice. Confirm positions with your counsel and your own contracting policies.
What changes for you
Ownership and license scope, flagged before you sign
ReviewPro flags a work-made-for-hire designation, a copyright assignment, and an “all rights” grant in the ownership clause. It flags a license that runs in perpetuity or across all media, a right to recut the content, and name and likeness carved off for advertising the post never covered.
The fee, paid on a fixed clock
The playbook holds the terms that get you paid. Undisputed fees due on a short, fixed clock rather than on the brand’s approval. Payment for work performed if the deal ends early. A mutual right to terminate, with a cure period.
Exclusivity kept narrow and paid for
A category exclusivity or a blackout clause can take months of your other work off the table for the price of one campaign. ReviewPro flags an over-broad limit on your posting or on working in the category, and an open-ended right to require removal from your own channels.
The same positions across the roster
Every agreement is reviewed against the same positions, so a manager or agency holds one standard across the roster rather than whatever the person reviewing that week remembered to check.
Brand paper you cannot redline
A national brand’s standard template, and a deal routed through an agency that will not open its form, often arrive on paper that does not change.
ReviewPro still shows which of your positions the agreement departs from, so you can price the usage rights into the fee, ask for a narrower scope, or decide to pass.
Proven contract AI, inside Microsoft Word
ReviewPro runs where you already work, with no separate application and nothing to upload. Every redline includes the reasoning behind it.
- 95%+ first-pass redline accuracy
- Under 5 min per first-pass review
- 100+ standard playbooks
Brand Deal Contract FAQ
Can a creator or a manager use this without legal training?
Yes. Each flagged provision explains what the term does and what position to hold, so the review can start without a lawyer on call.
Does ReviewPro tell me whether to sign?
No. It flags the terms that fall outside your positions and explains each one. The decision stays with you.
Does it catch a work-made-for-hire or assignment clause?
Yes. Content ownership is the first thing ReviewPro evaluates against the creator-side playbook, along with the license scope, the license duration, and separate use of your name and likeness.
Does this make my disclosures FTC-compliant?
No. The review covers how the agreement allocates the disclosure duty between you and the brand. It does not review your posts or the wording of a disclosure.
Can an agency apply the same positions across a whole roster?
Yes. One playbook applies to every agreement, whoever reviews it, and tuning the positions to how you work is a setup step we do with you. If you would rather not run the reviews, our redlining services team can run them against the same playbook.
What if the brand will not change its template?
The review still matters. ReviewPro shows which of your positions the agreement departs from, so you can price the usage rights into the fee rather than find out after the campaign runs.
See ReviewPro on your next brand deal
Bring an endorsement agreement a brand just sent you and we will run it against the creator-side playbook.
ReviewPro is not legal advice. Confirm positions with your counsel.